Led the end-to-end development of home fragrance collections, from initial concept to launch. Worked closely with fragrance labs to brief and refine bespoke scents, and collaborated with designers to create decorative vessels and packaging that aligned with brand identity.

Oversaw the full production process including:-

• Critical path creation and project management

• Sampling, costing, and pricing strategy

• Naming, copywriting, and product positioning

• Photography direction and promotional asset development

Delivered distinctive, commercially successful fragrance ranges that combined sensory appeal with visual storytelling.